Social Trends - Behaviors and attitudes that motivate people

Hyper transparency. The world is becoming more transparent. People are getting information from all over and we need to be transparent.

Mobile confidence. People want to find information immediately. Google translate makes it easy for internationsl to be more confident when traveling. People expect to be connected whereever they are. 

Meaningful economics. People are more value conscience and more conscious of their values. They want meaningful experiences. Give them unique braggability rights. They want to be creative, they want things that are made just for them, and they want to brag about it.